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Have you ever thought about implementing a whatsapp marketing strategy ? This platform is more than just a messenger, it can become your company's main conversion channel. However, for this to be possible, it is necessary to get this implementation right. Whatsapp has more than 1.5 billion users worldwide, being the main digital communication tool for many people. Both personal and corporate profiles are used, a combination that can provide excellent opportunities for your business. Using whatsapp as one more of your marketing channels is not enough when dealing with this matter. It is necessary to plan and execute strategies aimed at the strengths of this platform, taking into account the profile of your audience and your marketing campaigns.

In this article you will learn everything that is most important when it comes to whatsapp marketing , ranging from the advantages of this type of strategy to tips on how to implement yours. Enjoy! What is whatsapp marketing? The term whatsapp marketing is used to refer to any and all marketing strategies involving the Phone Number List use of the whatsapp application . It can range from a service structure dedicated to the platform to content campaigns aimed at forwarding information to the public. In general, a whatsapp marketing strategy makes use of the benefits provided by this platform to carry out more assertive and effective communication with the target audience.



As it is an instant messaging app it makes it possible to get closer to the customer, becoming a powerful channel of interaction. With more and more competition in different segments, it can be very valuable for your company to invest in a strategy aimed at getting closer to your audience. Whatsapp marketing is able to humanize your business and help you add more value to the customer experience. In summary, this strategy consists of actions such as: development of shareable promotional content; sending promotional content to contacts via whatsapp; customer service structure using whatsapp; personalization of the service speech based on the contacts; building a corporate profile using whatsapp business.